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research identified three core experience gaps preventing young users from engaging meaningfully with civic platforms—insights that directly informed our persona development and product strategy.: Lack of local, actionable information
Many young users were motivated to get involved but didn’t know where to begin. They lacked clear guidance on what to do, where to go, or who to trust in their communities. Outdated and inaccessible civic tools
Existing platforms felt institutional, visually outdated, and cognitively demanding—turning away users who expected modern, intuitive digital experiences. Passive, unrewarding engagement
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Many young users were motivated to get involved but didn’t know where to begin. They lacked clear guidance on what to do, where to go, or who to trust in their communities.\n\nOutdated and inaccessible civic tools
Existing platforms felt institutional, visually outdated, and cognitively demanding—turning away users who expected modern, intuitive digital experiences.\n\nPassive, unrewarding engagement
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significant portion of people (almost half) reported no civic or political engagement in the past year, while only about one in five were highly engaged. 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Many young users were motivated to get involved but didn’t know where to begin. They lacked clear guidance on what to do, where to go, or who to trust in their communities. Outdated and inaccessible civic tools
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